Clothing and accessories dominate online shopping behavior among French consumers, with two in three () having purchased items in this category over the past 12 months — making it the clear leader across all top online shopping categories among French consumers in 2026. Footwear follows at a considerable distance with , while groceries and fresh food rank third at , reflecting the continued growth of e-commerce into everyday essentials.
Beauty and skincare () and electronics and gadgets () represent mid-tier categories with meaningful purchase rates, while appliances () and personal care and hygiene () cluster closely behind. Home décor and furnishings attract one in five shoppers (), suggesting that considered, higher-value purchases remain a consistent part of the French online retail landscape.
Niche categories show notably lower penetration. Baby and kids products reach just of respondents, and health products such as medicine, vitamins, and wellness items stand at — indicating that French consumers may still prefer physical retail for sensitive or specialized purchases. Only report shopping in none of these categories, confirming that online shopping is now a near-universal behavior across the French consumer base.
