Clothing & accessories tops the rankings across both genders in the top online shopping categories by gender in the UK, with of women and of men purchasing in this category over the past 12 months. Beauty & skincare reveals the sharpest gender gap in the data: of women shop this category online compared to just of men — a 34-percentage-point difference that stands as the single largest divide across all categories.
Electronics & gadgets show an equally striking but reversed pattern, with men () more than doubling women () in online purchases. Men also lead in digital products such as apps, games, and subscriptions ( vs. ), reflecting broader trends in tech and gaming consumption. Personal care & hygiene and health products both skew female, with women outpacing men by 16 and 10 percentage points respectively.
Groceries rank among the most evenly matched categories, with women () and men () shopping at near-identical rates online. Notably, only of men and of women report purchasing none of these categories, confirming that online shopping spans virtually the entire adult population across both genders in the UK.
