Preferred online payment methods by age group in Italy reveal a clear generational divide between credit cards and PayPal or similar platforms. Among 18–24 year olds, credit cards lead decisively at , making this the only age group where cards outpace digital wallets by a wide margin. In contrast, respondents aged 35 and above consistently favour PayPal or similar services, peaking at among 55–64 year olds and holding strong at 38– across the 35–44 and 45–54 brackets.
Debit cards represent a secondary preference across all groups, with the strongest uptake among 25–34 year olds at , suggesting younger adults maintain a broader mix of payment habits. Buy Now, Pay Later services remain marginal overall, though the 35–44 age group records the highest adoption at , standing out against zero usage among 45–54 and 55–64 respondents. Cash on delivery and bank transfers account for only a small share across all demographics, indicating limited appetite for traditional offline-adjacent methods in online shopping contexts.
