Smartphones dominate as the most common device used for online shopping in Italy, with heavy online users leading adoption at — a notable 14-percentage-point gap above non-users at . Across all segments, the smartphone ranks first, confirming its central role in Italian e-commerce regardless of shopping frequency.
Computers represent the clearest point of contrast between user groups. Non-users rely on desktops or laptops at a striking , nearly double the rate seen among heavy online users at . This suggests that infrequent shoppers tend to approach online purchases as a deliberate, desk-based activity, while those who shop most often have shifted decisively to mobile.
Tablets and smart TVs remain marginal across all segments, with tablets reaching just among light and medium users and smart TVs registering at or below. These devices play a negligible role in the Italian online shopping landscape and show no meaningful differentiation between user groups.
