Online shopping frequency in the USA is remarkably consistent across genders, with the majority of both male and female consumers purchasing online at least once a month. Weekly purchase rates are also high, reaching among males and among females, indicating that frequent online shopping is common across both groups.
The most notable gender difference appears among lower-frequency shoppers. Females are more likely to shop only a few times a year () than males (). By comparison, males show a slightly stronger tendency toward weekly online purchasing, reflecting a modest difference in shopping intensity rather than fundamentally different behavior.
The share of consumers who have not bought online in the past 12 months is identical for both genders at , underscoring the widespread adoption of e-commerce in the USA. Overall, gender has only a limited influence on online shopping frequency, with purchasing patterns remaining highly similar across nearly all frequency categories.
