US e-commerce demand is strongest in categories tied to frequent, everyday consumption. Clothing and accessories lead by a wide margin at , followed by groceries and fresh food at . Personal care products also perform strongly at , while health products and footwear each attract around four in ten shoppers, showing that online purchasing now extends well beyond discretionary retail.
More considered or less frequently replaced products occupy a lower tier. Beauty and skincare and home essentials each reach , ahead of pet supplies at and electronics at . By contrast, appliances and baby products remain comparatively niche at and , suggesting that purchase frequency, delivery practicality and household relevance continue to shape which categories gain the deepest online penetration.
