When it comes to the most common devices for online shopping in Poland, the smartphone leads decisively across all user segments, reaching its highest share among heavy online users at — well ahead of the recorded among light online users. The pattern is consistent: regardless of engagement level, mobile devices represent the primary gateway to e-commerce for Polish shoppers.
The computer (desktop or laptop) ranks second in every group but holds notably stronger ground among light online users () and non-users () compared to heavy online users (). This gap suggests that more engaged shoppers have shifted their purchasing behaviour firmly toward mobile, while occasional or non-shoppers remain more reliant on traditional screens.
Tablets account for a marginal share across all segments, peaking at just among light online users, while smart TVs and streaming devices register virtually no presence. Neither alternative device category poses a meaningful challenge to the smartphone-computer dynamic that defines online shopping behaviour in Poland.
