Smartphones dominate online shopping device usage in Poland, with nearly three in four adults aged 18–24 () and 25–34 () reaching for their phones first when purchasing online. The pattern holds strongly through the 35–44 group (), confirming mobile commerce as the clear default across younger and mid-age shoppers.
The generational divide becomes most visible at 65+, where computers claim the majority at — the only age group where desktop or laptop use outpaces smartphone shopping. Adults aged 55–64 also lean more toward computers () than their younger counterparts, suggesting that older consumers retain stronger ties to traditional browsing habits when transacting online.
Tablets and smart TVs remain marginal across all age groups, with neither device exceeding in any segment. The 55–64 cohort records the highest tablet share (), though the figure is too small to indicate a meaningful trend. Retailers and e-commerce platforms targeting Polish consumers should prioritise mobile-first experiences for audiences under 55, while maintaining robust desktop interfaces for older demographics.
