Clothing and accessories dominates online shopping across all age groups in Poland, making it the standout category in the Most Popular Online Shopping Categories in Poland 2026 data. The 35–44 age group leads at , while 65+ respondents record the lowest share at — still a majority, underscoring the category's near-universal appeal. Footwear follows a similar pattern, peaking at among 35–44 year olds and dropping to among those aged 65 and over.
Digital products reveal one of the sharpest generational divides in the dataset. Adoption reaches 26– among 18–24, 25–34, and 35–44 groups, then falls steeply to for 45–54 and just for 65+. Health products show the reverse trend, with 35–44 () and 45–54 () outpacing younger cohorts, where only of 18–24 year olds purchased medicine, vitamins, or wellness items online.
The 35–44 age group consistently posts the highest figures across multiple categories — groceries, beauty, personal care, home essentials, home décor, electronics, and pet supplies — suggesting this cohort represents the most active and broad-ranging online shoppers in Poland. Grocery shopping online remains relatively modest across all ages, topping out at among 35–44 respondents.
