When examining the top online shopping categories by gender in Poland, clothing and accessories stands out as the most purchased category overall, with a notable 16-percentage-point gap between women () and men (). Beauty and skincare shows the widest divide of all tracked categories, with women outpacing men by 27 points ( vs. ), reflecting a well-established pattern in personal care purchasing behaviour.
Men lead clearly in electronics and gadgets ( vs. ) and appliances ( vs. ), while women dominate home décor and furnishings ( vs. ) and pet supplies ( vs. ). Footwear ranks second among both genders, with women slightly ahead at compared to for men, making it one of the more balanced high-volume categories.
Groceries and fresh food represent one of the most evenly matched categories, with men at and women at . Digital products also show no gender gap, with both groups at . Just of men and of women report purchasing nothing online in the past 12 months, confirming that e-commerce participation across categories is near-universal among Polish online shoppers.
