Clothing and accessories dominate online shopping behavior among Polish consumers, with purchasing in this category over the past 12 months — making it the clear leader across all top online shopping categories in Poland 2026. Footwear follows at , confirming that fashion-related purchases represent the core of Polish e-commerce activity.
Beauty and skincare and electronics and gadgets both rank at , highlighting strong dual demand across personal and tech categories. Pet supplies (), personal care and hygiene (), and health products () cluster closely together, reflecting a broad and diversified mid-tier of online spending. Appliances () and groceries () also hold meaningful share, suggesting that higher-consideration and everyday purchases are increasingly shifting online.
Baby and kids products rank lowest among active categories at just , indicating a comparatively narrow buyer base. Digital products such as apps, games, and subscriptions reach , pointing to modest but established demand for non-physical goods. Only of respondents report purchasing in none of these categories, underscoring how deeply embedded online shopping has become across the Polish consumer base.
