Online shopping frequency in Spain is broadly similar across genders, with the majority of both male and female shoppers purchasing online at least once a month. The most common cadence for both groups is 2–3 times a month, cited by of men and of women, confirming mid-frequency shopping as the dominant pattern in the Spanish e-commerce landscape.
Men show a slight edge in the highest-frequency tier, with shopping three or more times a week compared to of women. Women, meanwhile, are marginally more likely to shop about once a month ( vs. ), suggesting a somewhat more deliberate purchasing rhythm. Weekly shoppers — those buying one to two times per week — are nearly identical across both genders at and respectively.
Notably, online shopping abstention is minimal and equal, with just of both men and women reporting no online purchases in the past 12 months. This underlines how deeply embedded e-commerce has become across the Spanish population regardless of gender, with meaningful differences between the two groups remaining narrow rather than structural.
