When it comes to top online shopping promotions by gender in Spain, percentage-off discounts dominate as the clear first-choice promotion for both men and women, with of male shoppers and of female shoppers ranking them first. The gap is modest, confirming that straightforward price reductions hold near-universal appeal regardless of gender.
Free shipping or faster shipping upgrades rank second for both groups, with men valuing this slightly more () than women (). Bundle deals, however, show a more notable gender split — of women rank buy-one-get-one or bundle offers as their top promotion, compared to of men, suggesting women respond more strongly to perceived value through quantity.
Beyond these leading options, preferences thin out sharply. Limited-time flash deals attract slightly more male interest () than female (), while cashback and platform credit remain low priorities across both genders. Member-only deals, gift with purchase, and installment offers each account for only a marginal share, indicating that Spanish online shoppers of both genders prioritise immediate, visible savings over loyalty perks or deferred payment incentives.
