The smartphone dominates online shopping device preferences in Spain, with roughly seven in ten shoppers aged 18–44 relying on it most — peaking at among both the 25–34 and 35–44 groups. Even among 45–54 year olds, favour the smartphone, confirming its status as the default commerce device across the working-age population.
The computer retains meaningful ground only among older cohorts. Among those aged 65 and over, cite a desktop or laptop as their primary shopping device, compared to just 20– among the two youngest age groups. This gap of nearly 20 percentage points reflects a generational divide in browsing habits that narrows steadily through the 55–64 bracket, where computer use rises to .
Tablets and smart TVs play a marginal role across all ages. Tablet usage is highest among the 65+ group at , but falls to just 2– elsewhere. Smart TV adoption as a shopping tool remains negligible at or below in every segment, suggesting the device has yet to establish itself as a credible retail channel in Spain.
