When it comes to preferred online payment methods by gender in Italy, PayPal or similar services and credit cards dominate across both groups, together accounting for over two-thirds of preferences among male and female respondents alike. PayPal or similar platforms lead among women at , marginally ahead of the recorded among men, while credit cards hold a stronger position with men at compared to among women.
Debit cards rank third for both genders, with near-identical uptake — among men and among women — suggesting this method carries broadly equal appeal regardless of gender. Cash on delivery accounts for just across both groups, reflecting the continued decline of this legacy option in Italy's maturing e-commerce market.
Emerging payment alternatives remain marginal. Buy Now, Pay Later services and e-wallets each register at 1– across both genders, indicating that despite global momentum behind these formats, Italian online shoppers have yet to adopt them in meaningful numbers. The overall gender gap across all methods is narrow, pointing to a broadly consistent payment culture between male and female consumers in Italy.
