Smartphones dominate online shopping device preferences across most age groups in Germany, as revealed by the most used devices for online shopping in Germany by age 2026 data. Among 18–24 year olds, rely on smartphones most often — the highest share of any group — with 25–34 and 35–44 year olds close behind at and respectively. Usage declines steadily with age, dropping to among 55–64 year olds and falling sharply to just among those 65 and over.
The 65+ age group stands apart as the only segment where computers — desktops or laptops — are the primary shopping device, preferred by of that cohort. Computer reliance decreases consistently among younger generations, accounting for just of 18–24 year olds. This generational divide reflects the broader shift toward mobile-first digital behaviour among younger consumers in Germany.
Tablets represent a minor but stable presence across all age groups, peaking at among those 65 and over. Smart TVs and streaming devices register negligible usage at or below across every age segment, indicating they have yet to establish a meaningful role in the German online shopping journey.
