Smartphones dominate online shopping device preferences in Germany, as revealed in the Most Common Devices Used for Online Shopping in Germany 2026 data. Heavy online users lead smartphone adoption at , while even non-users — those who shop online least — report smartphone usage, underscoring how central mobile devices have become across all engagement levels.
The computer gap tells a sharper story. Light online users favour desktop or laptop devices at , nearly double the rate seen among heavy online users at . This suggests that less frequent shoppers tend to rely on traditional screens, while high-frequency shoppers have shifted decisively to mobile-first behaviour.
Tablets remain a marginal channel overall, peaking at among light online users and falling to zero among non-users. Smart TVs and streaming devices register negligible usage across all groups, indicating that commerce-enabled television has yet to gain meaningful traction with German online shoppers regardless of engagement level.
