Price dominates online shopping decisions in Poland, with best overall price ranking as the top factor among both men () and women (), according to data on the top factors driving online shopping decisions in Poland 2026. Free or low-cost shipping follows closely, and here a notable gender gap emerges — of women cite it as a key driver compared to of men, making it the most pronounced difference across all measured factors.
Product authenticity and trusted reviews rank third overall, with identical scores for both men and women (), while fast delivery and easy returns also show no meaningful gender divide, each registering at and respectively. Loyalty and membership rewards attract slightly more attention from women () than men (), and flexible payment choices follow a similar pattern at versus .
Personalized recommendations, sustainability, and great customer service rank at the bottom of the priority list for both genders, none exceeding among either group. This signals that Polish online shoppers remain firmly focused on core transactional values — price, shipping cost, and product trust — rather than experience-enhancing or values-driven features when selecting where to shop.
