Clothing & accessories dominates online shopping across both genders in France, yet the gap is striking: of female shoppers purchased apparel online compared to of males, making it the single largest category overall. Beauty & skincare reveals an even sharper divide — of women shopped for it online versus just of men — reinforcing its position as a category driven predominantly by female demand.
Male shoppers lead decisively in technology-oriented categories. Electronics & gadgets attract of men compared to of women, while appliances follow a similar pattern at versus . Digital products such as apps, games, and subscriptions also skew male at against for women, pointing to a consistent pattern of men directing online spend toward hardware and digital content.
Categories tied to household and personal wellbeing show more modest but consistent female leads. Personal care & hygiene ( vs. ), home décor & furnishings ( vs. ), and baby and kids products ( vs. ) all index higher among women. Groceries remain broadly balanced at female and male, suggesting that everyday essentials attract near-equal engagement across genders in France's online retail landscape.
