When it comes to the most used devices for online shopping in France, smartphones dominate overall, but device preference shifts sharply depending on how frequently consumers shop online. Heavy online users lead smartphone adoption at , compared to just among light online users — a 34-percentage-point gap that underscores how deeply mobile commerce is embedded in high-frequency shopping behaviour.
Computers tell the opposite story. Light online users rely on desktops or laptops at , making it their preferred device — outpacing their smartphone use by 12 points. Among heavy online users, computer usage falls to just , suggesting that as shopping frequency increases, consumers migrate toward the convenience of mobile. Non-users and medium online users show broadly similar patterns, splitting roughly / between smartphones and computers.
Tablets remain a marginal channel across all groups, holding steady at 4– regardless of usage intensity. This consistency signals that tablets occupy a niche role in French online shopping that engagement level alone does not change.
