Among preferred online shopping devices by age group in France, smartphones dominate for most shoppers, with usage peaking at among 35–44 year-olds and remaining high across the 25–34 () and 18–24 () cohorts. The contrast with older generations is striking: only of 55–64 year-olds and of those aged 65 and over favour the smartphone for online purchases.
Computer usage tells the inverse story. Shoppers aged 65 and over strongly prefer desktops or laptops, with selecting this device — more than double the rate seen among 25–34 and 35–44 year-olds (both at ). The 55–64 group follows at , confirming that computer-first shopping behaviour is firmly concentrated among older demographics.
Tablets represent a marginal channel across all age groups, never exceeding in any cohort. The 55–64 and 45–54 groups record the highest tablet usage, though at low absolute levels. Retailers targeting French consumers should note the sharp generational divide between mobile-first younger shoppers and the computer-reliant 55-and-over segment when optimising their digital commerce experiences.
