Clothing & accessories tops online shopping across both genders in the USA, with of women and of men purchasing in this category over the past 12 months — making it the dominant category in the Top Online Shopping Categories by Gender in the USA 2026 data. Groceries and fresh food also rank consistently high, with of women and of men shopping online for essentials.
The sharpest gender gaps emerge in beauty & skincare and electronics. Women lead beauty & skincare by a 30-percentage-point margin ( vs. ), while men dominate electronics & gadgets by nearly the same gap ( vs. ). Footwear also skews male at compared to among women, a notable reversal of broader fashion trends.
Personal care & hygiene shows a meaningful female lean ( vs. ), and home décor & furnishings follows a similar pattern ( vs. ). Men index higher on digital products such as apps, games, and subscriptions ( vs. ). Fewer than of either group report shopping in none of these categories, confirming near-universal online purchasing behavior across the US adult population.
