Online shopping is firmly embedded in everyday consumer behaviour in Poland, with the majority of shoppers making purchases at least a few times a month. According to data on online shopping frequency among consumers in Poland, buy online two to three times a month, making it the single largest group, while a further shop one to two times a week and do so three or more times a week — meaning nearly three in ten consumers shop online at least weekly.
At the other end of the spectrum, infrequent shoppers represent a smaller but notable share. Around buy every two to three months, only a few times a year, and just report no online purchases in the past 12 months. Together, these occasional and non-buyers account for roughly one in five consumers, indicating that the vast majority of the Polish population is actively engaged in e-commerce on a regular basis.
