Promotional appeal shifts from direct price cuts toward fulfilment benefits as shoppers get older. Percentage-off discounts are strongest among 18–24-year-olds at , but their appeal softens across older cohorts, reaching a low of among those aged 35–44. Free or faster shipping moves in the opposite direction, rising from just among the youngest consumers to among shoppers aged 65+.
Bundle-based value also gains relevance beyond the youngest group, with buy-one-get-one and package deals peaking at among 35–44-year-olds, compared with among those aged 18–24. Cashback remains a secondary consideration across generations, while flash sales, member-only offers and BNPL promotions generate little first-choice appeal, suggesting that age influences the type of practical benefit shoppers prefer more than their interest in promotional complexity.
