Across top online shopping categories by age group in France, clothing and accessories dominates every demographic, peaking at among 18–24 year-olds and remaining the clear leader even among those aged 65+, where it still reaches . Footwear follows a similar pattern, with 25–34 year-olds leading at compared to just among the oldest group, underscoring a consistent appetite for fashion purchases online among younger French consumers.
Groceries reveal one of the sharpest generational divides in the data: 25–34 and 35–44 year-olds shop for fresh food online at nearly double the rate of those aged 65+ ( and versus ), reflecting greater comfort with digital grocery platforms among mid-career adults. Beauty and skincare similarly skews younger, with 25–34 year-olds at versus for the 65+ group.
Notably, of those aged 65+ selected "none of the above," compared to just among 18–34 year-olds, confirming that older French consumers remain the least engaged with online retail overall. Baby and kids products predictably peak among 25–34 year-olds at , aligning with typical household formation age ranges in France.
