Percentage-off discounts dominate as the top online shopping promotion across both genders in the UK, though male shoppers show a notably stronger preference at compared to among women. The gap highlights that straightforward price reductions carry particular weight with male consumers when ranking their single most appealing online incentive.
Free shipping or faster shipping upgrades rank second overall and represent the clearest area where women pull ahead, with prioritising this over men at . Bundle deals sit level at for both groups, making shipping the more meaningful gender differentiator beyond headline discounts.
Cashback and platform credit attract modest but broadly equal interest from both groups at around 7–, while limited-time flash deals and member-only access remain marginal across the board. Women show a slight lean toward flash deals at versus for men, suggesting time-sensitive urgency resonates marginally more with female shoppers, though neither group ranks these promotions as a primary driver.
