When it comes to the most popular online shopping devices by gender in Poland, smartphones dominate across both groups, though female shoppers show a notably stronger preference at compared to among males. This 14-percentage-point gap positions the smartphone as the clear device of choice for women shopping online.
Male shoppers, by contrast, rely far more heavily on computers — desktops or laptops — with citing them as their primary device versus just of females. This 16-point difference suggests men maintain a stronger attachment to larger-screen, keyboard-driven shopping experiences, while women lean decisively toward mobile.
Tablets and smart TVs account for minimal usage across both genders, each registering no more than , confirming that online shopping in Poland is effectively a two-device landscape split between smartphones and computers.
