Smartphones dominate as the most common device used for online shopping in the USA, with of female shoppers and of male shoppers relying on them most often. Mobile commerce has become the clear default channel for the majority of American online shoppers regardless of gender.
Computers remain the second-ranked device, though a notable gender gap exists: of men prefer desktops or laptops compared to just of women, a seven-percentage-point difference that suggests men are more likely to retain traditional browsing habits for purchases. Tablets account for a small but slightly higher share among women () than men ().
Smart TVs and streaming devices represent a negligible share of online shopping activity for both groups, reaching just among men and among women. As smartphone screens and mobile payment systems continue to improve, the already dominant position of mobile devices in U.S. e-commerce is likely to remain firmly established.
