Clothing and accessories dominates online shopping across all age groups in Spain, according to the Top Online Shopping Categories by Age Group in Spain 2026 data, peaking at among 35–44 year-olds and remaining the clear leader even among those aged 65+, where it still reaches . Footwear ranks as a consistent second-tier category, with purchase rates hovering around 47– for shoppers under 55 before dropping to among 55–64 year-olds and among the oldest group.
Grocery and fresh food online purchasing reveals a pronounced mid-life peak, reaching among 35–44 year-olds — more than double the recorded for those aged 65+. Digital products such as apps, games, and subscriptions skew strongly younger, claimed by of 25–34 year-olds but only of those 65+, reflecting a clear generational divide in digital consumption habits. Beauty and skincare follows a similar youth-led pattern, with of 18–24 year-olds purchasing in this category compared to of those 65+.
The 65+ segment records the highest share of non-purchasers, with selecting none of the above — five times the rate seen among 18–24 year-olds — underscoring that older Spaniards remain the least engaged online shoppers across virtually every category measured.
