Clothing & accessories dominates online shopping across both genders in Spain, yet a clear gap emerges: of women purchase this category versus of men, making it the top category overall. Beauty & skincare shows the widest divide in the data — of women shop it online compared to just of men, a 24-point difference that reflects well-established consumer patterns in personal care spending.
Men lead decisively in technology-driven categories. Electronics & gadgets attract of male online shoppers against only of women, while digital products such as apps, games, and subscriptions draw of men compared to of women. Appliances follow a similar pattern, with men outpacing women to .
Footwear ranks second among men at and remains strong among women at , suggesting broad cross-gender appeal. Health products and personal care categories skew modestly female, while groceries and home essentials show near-parity between genders. Notably, very few respondents in either group report shopping none of these categories, confirming that online purchasing is firmly embedded in Spanish consumer behaviour.
