In the MENA region, Talabat leads in top-of-mind awareness, with 46.7% of respondents naming it first. It’s followed by Noon Food (27.8%), HungerStation (23.6%), and Careem Now (20%), all of which are strong regional players. International apps like Deliveroo and Uber Eats also appear on the list but with lower recall, reflecting a market where local and regional brands dominate. Compared to regions like Europe or Africa, where global platforms tend to lead, MENA shows a stronger preference for homegrown and region-specific services that are closely tied to local habits and customer expectations.
