In LATAM, Rappi leads the food delivery landscape in top-of-mind awareness, with 56.6% of respondents naming it first—a reflection of its deep regional presence and wide service offerings beyond just food. It’s followed by global player Uber Eats and regional platforms like PedidosYa and DiDi Food, both of which have built strong footholds in specific LATAM markets through local partnerships and competitive pricing. iFood also holds a notable share at 21.8%, especially in Brazil where it dominates with localized services and strong brand loyalty.