In Latin America, users prioritize several key factors when choosing their most-used ride-hailing apps, such as Uber and Didi, with competitive pricing being the top reason. 45.46% of users select their preferred platform primarily for its affordability. Trust in the brand name is the second most influential factor, with 31.82% of users opting for apps they trust. Additionally, quick driver arrival for pickup is highly valued, with a slightly smaller group favoring apps that ensure timely arrivals and minimize delays.
